Intercultural Communication paper Essay Example | Topics and Well Written Essays - 750 words

Intercultural Communication paper - Essay Example When Bill uses the term "dear", he is not consciously being condescending, yet Margaret interprets it to have that meaning. Helen, older and more familiar with Bill's style easily accepts the term as a term of gender endearment. This example illustrates how communication changes over time and through generations because of the way we view our culture. In the case study, Helen was an effective communicator. As the receiver of Bill's messages she was able to interpret them and act on them accordingly. She was acting within her cultural context. Margaret was also effective in her communication. Though she misunderstood Bill's intentions, she was able to place the communication in the current cultural context and was direct about her feelings in reference to it. Bill was the least effective communicator. He has assumed the role of dominance and not accounted for cultural change. When he requests a cup of coffee, he is transmitting a message and an image. To Margaret, this was the image of a waitress or a servant. His true intentions, to get a cup of coffee, were masked by his inability to communicate across the culture and understand the differences. The message he transmitted was not a request for coffee, but a statement of "I'm in charge". Men's dominant position in the workplace has been challenged in recent decades. The recent Time magazine article that listed only males as the ten most powerful people in America has been challenged (Samovar, Porter, and Stefani, 51). The request for a cup of coffee and the use of the word "secretary" carry cultural meaning and have been altered in recent years. Asking an administrative assistant to do your shopping places the female in a subservient, or traditional wife, role. This has encountered resistance in the last decade as women have struggled for equality in pay and position. This equality will also have to extend to our understanding on communication. Intercultural Communication is About Change and Challenge The world is a rapidly changing landscape due to globalization, communication, and transportation (Samovar, Porter, and Stefani, 3). The words we use and the images we project will be interpreted based on current cultural trends. World views on pollution will affect the ways in which other cultures view industrial expansion. Within our own culture, the rise in political power of ethnic and minority populations has made many words obsolete or derogatory. It requires constant learning to assure that our speech and the images we project will be received with the message we intended to send. Problems of Being an Effective Intercultural Communicator Communicating with a different culture requires a depth of understanding of the culture that goes beyond the simple history of the people. It requires an understanding of our, "... social relations, concepts of the universe, and views of suffering..." (Samovar, Porter, and Stefani, 16). To communicate effectively we need to understand the cultural values that the people are made of. It also requires an understanding and tolerance for the individual. These requirements mean that there will be no absolute method of communication. It is forever shifting and is tailored to each individual person and event. These make the task ever changing and challenging. Works Cited Samovar,

Netflix Case Analysis Study Example | Topics and Well Written Essays - 1000 words

Netflix Analysis - Case Study Example On the basis of this an overview of analysis tools has been discussed such as the 3C’s, STP and the 4 P’s. The 3 C’s model is used to provide an overview of the company. Based on this overview the market conditions can be assessed which help the managers in forming strategies for the company. Based on this the company can rectify its weaknesses and progress towards success. Company: Netflix is a DVD rental and online streaming business. The services offered by the company are in a combined form and these have attracted the customers. The services of the company are slow but once the videos are acquired then the services and facilities which are offered are unmatchable and incomparable. Customers: For the success of the business, the needs and requirements of the customer are important and therefore they should be assessed. The company has faced losses when a new strategy of separating both the practices was introduced. This also increased the subscription charges of the company. Competitors: The business faces competition from products like Apple iTunes, Amazon video on demand (VOD), Google TV and YouTube and others. All these provide similar services and have benefited highly from the splitting decision of the company (Dau, and Wesley). Segmentation: In this process the company will identify the segment which will be interested most with availing the services of the company. The company has segments its consumers in order to market them in a better way. by segmenting consumers, the company can do well in the market. Targeting: Finding the most appropriate segment and finding the factors which will satisfy these individuals most must be assessed. On the basis of this all the price and the product related strategies are formed. By targeting different segments in a different way, the company can get better results. Positioning: In this segment the appropriate industry is