The Vampire Diaries: The Fury Chapter Three

Elena and Damon were waiting in the darkroom. Stefan could sense their presence in the small annex as he pushed the door to the photography room open and led Matt inside. â€Å"These doors are supposed to be locked,† Matt said as Stefan flipped on the light switch. â€Å"They were,† said Stefan. He didn't know what else to say to prepare Matt for what was coming. He'd never deliberately revealed himself to a human before. He stood, quietly, until Matt turned and looked at him. The classroom was cold and silent, and the air seemed to hang heavily. As the moment stretched out, he saw Matt's expression slowly change from grief-numbed bewilderment to uneasiness. â€Å"I don't understand,† Matt said. â€Å"I know you don't.† He went on looking at Matt, purposefully dropping the barriers that concealed his Powers from human perception. He saw the reaction in Matt's face as uneasiness coalesced into fear. Matt blinked and shook his head, his breath coming quicker. â€Å"What-?† he began, his voice gravelly. â€Å"There are probably a lot of things you've wondered about me,† Stefan said. â€Å"Why I wear sunglasses in strong light. Why I don't eat. Why my reflexes are so fast.† Matt had his back to the darkroom now. His throat jerked as if he were trying to swallow. Stefan, with his predator's senses, could hear Matt's heart thudding dully. â€Å"No,† Matt said. â€Å"You must have wondered, must have asked yourself what makes me so different from everybody else.† â€Å"No. I mean-I don't care. I keep out of things that aren't my business.† Matt was edging toward the door, his eyes darting toward it in a barely perceptible movement. â€Å"Don't, Matt. I don't want to hurt you, but I can't let you leave now.† He could feel barely leashed need emanating from Elena in her concealment. Wait, he told her. Matt went still, giving up any attempt to move away. â€Å"If you want to scare me, you have,† he said in a low voice. â€Å"What else do you want?† Now, Stefan told Elena. He said to Matt, â€Å"Turn around.† Matt turned. And stifled a cry. Elena stood there, but not the Elena of that afternoon, when Matt had last seen her. Now her feet were bare beneath the hem of her long dress. The thin folds of white muslin that clung to her were caked with ice crystals that sparkled in the light. Her skin, always fair, had a strange wintry luster to it, and her pale gold hair seemed overlaid with a silvery sheen. But the real difference was in her face. Those deep blue eyes were heavy-lidded, almost sleepy looking, and yet unnaturally awake. And a look of sensual anticipation and hunger curled about her lips. She was more beautiful than she had been in life, but it was a frightening beauty. overlaid with a silvery sheen. But the real difference was in her face. Those deep blue eyes were heavy-lidded, almost sleepy looking, and yet unnaturally awake. And a look of sensual anticipation and hunger curled about her lips. She was more beautiful than she had been in life, but it was a frightening beauty. â€Å"Matt,† she said, lingering over the first consonant of the name. Then she smiled. Stefan heard Matt's indrawn breath of disbelief, and the near sob he gave as he finally backed away from her. It's all right, he said, sending the thought to Matt on a surge of Power. As Matt jerked toward him, eyes wide with shock, he added, â€Å"So now you know.† Matt's expression said that he didn't want to know, and Stefan could see the denial in his face. But Damon stepped out beside Elena and moved a little to the right, adding his presence to the charged atmosphere of the room. Matt was surrounded. The three of them closed in on him, inhumanly beautiful, innately menacing. Stefan could smell Matt's fear. It was the helpless fear of the rabbit for the fox, the mouse for the owl. And Matt was right to be afraid. They were the hunting species; he was the hunted. Their job in life was to kill him. And just now instincts were getting out of control. Matt's instinct was to panic and run, and it was triggering reflexes in Stefan's head. When the prey ran, the predator gave chase; it was as simple as that. All three of the predators here were keyed up, on edge, and Stefan felt he couldn't be responsible for the consequences if Matt bolted. We don't want to harm you, he told Matt. It's Elena who needs you, and what she needs won't leave you permanently damaged. It doesn't even have to hurt, Matt. But Matt's muscles were still tensed to flee, and Stefan realized that the three of them were stalking him, moving closer, ready to cut off any escape. You said you would do anything for Elena, he reminded Matt desperately and saw him make his choice. Matt released his breath, the tension draining from his body. â€Å"You're right; I did,† he whispered. He visibly braced himself before he continued. â€Å"What does she need?† Elena leaned forward and put a finger on Matt's neck, tracing the yielding ridge of an artery. â€Å"Not that one,† Stefan said quickly. â€Å"You don't want to kill him. Tell her, Damon.† He added, when Damon made no effort to do so, Tell her. â€Å"Try here, or here.† Damon pointed with clinical efficiency, holding Matt's chin up. He was strong enough that Matt couldn't break the grip, and Stefan felt Matt's panic surge up again. Trust me, Matt. He moved in behind the human boy. But it has to be your choice, he finished, suddenly washed with compassion. You can change your mind. he finished, suddenly washed with compassion. You can change your mind. â€Å"Matt,† she whispered, her heavy-lashed jewel blue eyes fixed on his. Then they trailed down to his throat and her lips parted hungrily. There was no sign of the uncertainty she'd shown when Damon suggested feeding off the paramedics. â€Å"Matt.† She smiled again, and then she struck, swift as a hunting bird. Stefan put a flattened hand against Matt's back to give him support. For a moment, as Elena's teeth pierced his skin, Matt tried to recoil, but Stefan thought swiftly, Don't fight it; that's what causes the pain. As Matt tried to relax, unexpected help came from Elena, who was radiating the warm happy thoughts of a wolf cub being fed. She had gotten the biting technique right on the first try this time, and she was filled with innocent pride and growing satisfaction as the sharp pangs of hunger eased. And with appreciation for Matt, Stefan realized, with a sudden shock of jealousy. She didn't hate Matt or want to kill him, because he posed no threat to Damon. She was fond of Matt. Stefan let her take as much as was safe and then intervened. That's enough, Elena. You don't want to injure him. But it took the combined efforts of him, Damon, and a rather groggy Matt to pry her off. â€Å"She needs to rest now,† Damon said. â€Å"I'm taking her someplace where she can do it safely.† He wasn't asking Stefan; he was telling him. As they left, his mental voice added, for Stefan's ears alone, I haven't forgotten the way you attacked me, brother. We'll talk about that later. Stefan stared after them. He'd noted how Elena's eyes remained locked on Damon, how she followed him without question. But she was out of danger now; Matt's blood had given her the strength she needed. That was all Stefan had to hang on to, and he told himself it was all that mattered. He turned to take in Matt's dazed expression. The human boy had sunk into one of the plastic chairs and was gazing straight ahead. Then his eyes lifted to Stefan's, and they regarded each other grimly. â€Å"So,† Matt said. â€Å"Now I know.† He shook his head, turning away slightly. â€Å"But I still can't believe it,† he muttered. His fingers pressed gingerly at the side of his neck, and he winced. â€Å"Except for this.† Then he frowned. â€Å"That guy-Damon. Who is he?† â€Å"My older brother,† Stefan said without emotion. â€Å"How do you know his name?† â€Å"He was at Elena's house last week. The kitten spat at him.† Matt paused, clearly remembering something else. â€Å"And Bonnie had some kind of psychic fit.† â€Å"She had a precognition? What did she say? â€Å"She said-she said that Death was in the house.† Stefan looked at the door Damon and Elena had passed through. â€Å"She was right.† Stefan looked at the door Damon and Elena had passed through. â€Å"She was right.† â€Å"Be like what?† Stefan said brutally. â€Å"Disoriented? A vampire?† Matt looked away. â€Å"Both.† â€Å"As for the first, she may become more rational now that she's fed. That's what Damon thinks anyway. As for the other, there's only one thing you can do to change her condition.† As Matt's eyes lit with hope, Stefan continued. â€Å"You can get a wooden stake and hammer it through her heart. Then she won't be a vampire anymore. She'll just be dead.† Matt got up and went to the window. â€Å"You wouldn't be killing her, though, because that's already been done. She drowned in the river, Matt. But because she'd had enough blood from me†-he paused to steady his voice-â€Å"and, it seems, from my brother, she changed instead of simply dying. She woke up a hunter, like us. That's what she'll be from now on.† With his back still turned, Matt answered. â€Å"I always knew there was something about you. I told myself it was just because you were from another country.† He shook his head again self-deprecatingly. â€Å"But deep down I knew it was more than that. And something still kept telling me I could trust you, and I did.† â€Å"Like when you went with me to get the vervain.† â€Å"Yeah. Like that.† He added, â€Å"Can you tell me what the hell it was for, now?† â€Å"For Elena's protection. I wanted to keep Damon away from her. But it looks as if that's not what she wanted after all.† He couldn't help the bitterness, the raw betrayal, in his voice. Matt turned. â€Å"Don't judge her before you know all the facts, Stefan. That's one thing I've learned.† Stefan was startled; then, he gave a small humorless smile. As Elena's exes, he and Matt were in the same position now. He wondered if he would be as gracious about it as Matt had been. Take his defeat like a gentleman. He didn't think so. Outside, a noise had begun. It was inaudible to human ears, and Stefan almost ignored it-until the words penetrated his consciousness. Then he remembered what he had done in this very school only a few hours ago. Until that moment, he'd forgotten all about Tyler Smallwood and his tough friends. Now that memory had returned; shame and horror closed his throat. He'd been out of his mind with grief over Elena, and his reason had snapped under the pressure. But that was no excuse for what he had done. Were they all dead? Had he, who had sworn so long ago never to kill, killed six people today? â€Å"Stefan, wait. Where are you going?† When he didn't answer, Matt followed him, half running to keep up, out of the main school building and onto the blacktop. On the far side of the field, Mr. Shelby stood by the Quonset hut. â€Å"Stefan, wait. Where are you going?† When he didn't answer, Matt followed him, half running to keep up, out of the main school building and onto the blacktop. On the far side of the field, Mr. Shelby stood by the Quonset hut. It looked like the Mad Slasher room from the Haunted House fundraiser. Except that this was no tableau set up for visitors. This was real. Bodies were sprawled everywhere, amid shards of wood and glass from the shattered window. Every visible surface was spattered with blood, red-brown and sinister as it dried. And one look at the bodies revealed why: each one had a pair of livid purple wounds in the neck. Except Caroline's: her neck was unmarked, but her eyes were blank and staring. Behind Stefan, Matt was hyperventilating. â€Å"Stefan, Elena didn't-she didn't-â€Å" â€Å"Be quiet,† Stefan answered tersely. He glanced back at Mr. Shelby, but the janitor had stumbled over to his cart of brooms and mops and was leaning against it. Glass grated under Stefan's feet as he crossed the floor to kneel by Tyler. Not dead. Relief exploded over Stefan at the realization. Tyler's chest moved feebly, and when Stefan lifted the boy's head his eyes opened a slit, glazed and unfocused. You don't remember anything, Stefan told him mentally. Even as he did it, he wondered why he was bothering. He should just leave Fell's Church, cut out now and never come back. But he wouldn't. Not as long as Elena was here. He gathered the unconscious minds of the other victims into his mental grasp and told them the same thing, feeding it deep into their brains. You don't remember who attacked you. The whole afternoon is a blank. As he did, he felt his mental Powers tremble like overfatigued muscles. He was close to burnout. Outside, Mr. Shelby had found his voice at last and was shouting. Wearily, Stefan let Tyler's head slip back through his fingers to the floor and turned around. Matt's lips were peeled back, his nostrils flared, as if he had just smelled something disgusting. His eyes were the eyes of a stranger. â€Å"Elena didn't,† he whispered. â€Å"You did.† Be quiet! Stefan pushed past him into the thankful coolness of the night, putting distance between him and that room, feeling the icy air on his hot skin. Running footsteps from the vicinity of the cafeteria told him that some humans had heard the janitor's cries at last. â€Å"You did it, didn't you?† Matt had followed Stefan out to the field. His voice said he was trying to understand. Stefan rounded on him. â€Å"Yes, I did it,† he snarled. He stared Matt down, concealing none of the angry menace in his face. â€Å"I told you, Matt, we're hunters. Killers. You're the sheep; we're the wolves. And Tyler has been asking for it every day since I came here.† Stefan rounded on him. â€Å"Yes, I did it,† he snarled. He stared Matt down, concealing none of the angry menace in his face. â€Å"I told you, Matt, we're hunters. Killers. You're the sheep; we're the wolves. And Tyler has been asking for it every day since I came here.† â€Å"Why should I?† said Stefan coldly, emptily. â€Å"Do you regret it when you eat too much steak? Feel sorry for the cow?† He saw Matt's look of sick disbelief and pressed on, driving the pain in his chest deeper. It was better that Matt stay away from him from now on, far away. Or Matt might end up like those bodies in the Quonset hut. â€Å"I am what I am, Matt. And if you can't handle it, you'd better steer clear of me.† Matt stared at him a moment longer, the sick disbelief transforming slowly into sick disillusionment. The muscles around his jaw stood out. Then, without a word, he turned on his heel and walked away. Elena was in the graveyard. Damon had left her there, exhorting her to stay until he came back. She didn't want to sit still, though. She felt tired but not really sleepy, and the new blood was affecting her like a jolt of caffeine. She wanted to go exploring. The graveyard was full of activity although there wasn't a human in sight. A fox slunk through the shadows toward the river path. Small rodents tunneled under the long lank grass around the headstones, squeaking and scurrying. A barn owl flew almost silently toward the ruined church, where it alighted on the belfry with an eerie cry. Elena got up and followed it. This was much better than hiding in the grass like a mouse or vole. She looked around the ruined church interestedly, using her sharpened senses to examine it. Most of the roof had fallen in, and only three walls were standing, but the belfry stood up like a lonely monument in the rubble. At one side was the tomb of Thomas and Honoria Fell, like a large stone box or coffin. Elena gazed earnestly down into the white marble faces of their statues on the lid. They lay in tranquil repose, their eyes shut, their hands folded on their breasts. Thomas Fell looked serious and a little stern, but Honoria looked merely sad. Elena thought absently of her own parents, lying side by side down in the modern cemetery. I'll go home; that's where I'll go, she thought. She had just remembered about home. She could picture it now: her pretty bedroom with blue curtains and cherrywood furniture and her little fireplace. And something important under the floorboards in the closet. She found her way to Maple Street by instincts that ran deeper than memory, letting her feet guide her there. It was an old, old house, with a big front porch and floor-to-ceiling windows in front. Robert's car was parked in the driveway. letting her feet guide her there. It was an old, old house, with a big front porch and floor-to-ceiling windows in front. Robert's car was parked in the driveway. But she wasn't going to be able to get in here without being noticed. A woman was sitting on the bed with Elena's red silk kimono in her lap, staring down at it. Aunt Judith. Robert was standing by the dresser, talking to her. Elena found that she could pick up the murmur of his voice even through the glass. â€Å"†¦ out again tomorrow,† he was saying. â€Å"As long as it doesn't storm. They'll go over every inch of those woods, and they'll find her, Judith. You'll see.† Aunt Judith said nothing, and he went on, sounding more desperate. â€Å"We can't give up hope, no matter what the girls say-â€Å" â€Å"It's no good, Bob.† Aunt Judith had raised her head at last, and her eyes were red-rimmed but dry. â€Å"It's no use.† â€Å"The rescue effort? I won't have you talking that way.† He came over to stand beside her. â€Å"No, not just that†¦ although I know, in my heart, that we're not going to find her alive. I mean†¦ everything. Us. What happened today is our fault-â€Å" â€Å"That's not true. It was a freak accident.† â€Å"Yes, but we made it happen. If we hadn't been so harsh with her, she would never have driven off alone and been caught in the storm. No, Bob, don't try to shut me up; I want you to listen.† Aunt Judith took a deep breath and continued. â€Å"It wasn't just today, either. Elena's been having problems for a long time, ever since school started, and somehow I've let the signs slip right past me. Because I've been too involved with myself-with us-to pay attention to them. I can see that now. And now that Elena's†¦ gone†¦ I don't want the same thing to happen with Margaret.† â€Å"What are you saying?† â€Å"I'm saying that I can't marry you, not as soon as we planned. Maybe not ever.† Without looking at him, she spoke softly. â€Å"Margaret has lost too much already. I don't want her to feel she's losing me, too.† â€Å"She won't be losing you. If anything, she'll be gaining someone, because I'll be here more often. You know how I feel about her.† â€Å"I'm sorry, Bob; I just don't see it that way.† â€Å"You can't be serious. After all the time I've spent here-after all I've done†¦Ã¢â‚¬  Aunt Judith's voice was drained and implacable. â€Å"I am serious.† From her perch outside the window, Elena eyed Robert curiously. A vein throbbed in his forehead, and his face had flushed red. â€Å"No, I won't.† â€Å"You don't mean it-â€Å" â€Å"I do mean it. Don't tell me that I'm going to change my mind, because I'm not.† For an instant, Robert looked around in helpless frustration; then, his expression darkened. When he spoke, his voice was flat and cold. â€Å"I see. Well, if that's your final answer, I'd better leave right now.† â€Å"Bob.† Aunt Judith turned, startled, but he was already outside the door. She stood up, wavering, as if she were unsure whether or not to go after him. Her fingers kneaded at the red material she was holding. â€Å"Bob!† she called again, more urgently, and she turned to drop the kimono on Elena's bed before following him. But as she turned she gasped, a hand flying to her mouth. Her whole body stiffened. Her eyes stared into Elena's through the silvery pane of glass. For a long moment, they stared at each other that way, neither moving. Then Aunt Judith's hand came away from her mouth, and she began to shriek.

Imatron Case Analysis

Imatron Case Analysis By Team Synergy Problem Identification The Remote Imaging Division (RID) of Imatron is responsible for the development of a satellite camera to monitor environmental threats for the U. S. government. This project is of tremendous significance because it will provide future technology and profitability for Imatron. The project has a strict schedule to meet in regards to the requirements or else penalties will be placed on the company if the deadlines are not met. There appears to be conflicts of intra-group dynamics within the team as well as individual cooperation differences.The differences of opinion between Lovas and Bennett have become hostile and have alienated others within the group. The bitter relationship is threatening the entire project and has placed tension on Gary Pinto, who is running out of time and options in deciding the best application for the system. Pinto is aware of the dynamics surrounding the two main protagonists. He has been very consc ientious when dealing with the conflicts and is very accommodating to the entire group as they appear to be negatively affected by the conflict presented by the two individuals.There seems to be gossip and behind the scenes communication that is relating to the project. This appears to be causing more complications to the process. It also seems that the team is encountering social loafing because no one wants to get involved in the conflict between the two engineers. The lack of communication between the two leads, and their inability to work together, is resulting in unaccomplished tasks. Problem Analysis There are several underlying problems within this team. Bennett and Lovas are both unwilling to compromise and collaborate their designs which is holding up the entire project.The two engineers are very competitive because they both feel they are more knowledgeable than the other. Because of this conflict, team members avoid speaking up during meetings. They are being asked for in put by Pinto and they seem to be accommodating rather than giving their perspectives. During the meetings there are no open-ended discussions or effective problem solving. There appears to be divergent thinking happening but no compromise is being obtained. The biggest issue is the lack of trust within the team.Bennett and Lovas are unable to form an effective partnership due to this issue. The lack of trust could also lead the group to losing faith in Pinto because he has been struggling to fix this situation between Bennett and Lovas. With the lack of trust, it is more than likely that the perception of the abilities of the all three senior members is being questioned. All three of these problems directly correlate with each other. The correlation can be viewed in reverse. The lack of trust within the team stems from the feeling that Pinto cannot resolve Lovas and Bennett’s conflict.This distrust in the projects leader causes the lack of communication between members becaus e honest opinions could potentially lead to more conflict. These two problems are caused because of the two mechanical engineers’ unwillingness to see how each other’s input and criticism could benefit the project as a whole. Ultimately, there is very little respect for each other’s expertise and talents. Currently, the situation is problematic for everyone and it’s hard to detect which needs could benefit from this lack of trust, respect, and communication.The main root of the three problems is that the two engineers have two very different ways of thinking. The most apparent benefit is that Lovas’ organized and methodical thinking, and Bennett’s risk taking approach could lead to a prototype that is well thought out during the planning process, yet very innovative during the execution process. It is difficult to see how the team could benefit from the different perspectives because these two members must realize the benefits first. Another underlying cause to these problems is Pinto’s lack of direction in the project.Having the two engineers create two alternative designs was the easy, yet ineffective way to deal with this issue. Creating two alternate prototypes forced a situation where one of the two engineers would be made to feel inferior to the other. The actual outcome, Lovas creating the superior model, was predictable, and the worst possible because Bennett is less graceful in admitting defeat and will take a larger emotional toll. If Pinto would have been stronger initially and forced the two designers to create one model this situation would not have arisen.This situation does have a beneficial aspect in that an almost usable model has been created, and with the proper leadership here on out the team could really make something amazing. Pinto now will have to nurse Bennett’s ego, but if done well enough could stimulate a situation where Bennett is able to throw his creativity into full gear an d adapt Lovas’ model so that it will meet the lightweight criteria. Lovas’ somewhat viable model will be the key in implementing an action plan that will address the teams inter-personal issues and create a product that will end with Satera being a success.Action Plan Both Lovas and Bennett have their unique qualities that they bring to the table that differentiate them from one another. Gary Pinto has been described in the case as being known for his honesty and respect. It has been established that he combines praise for team member’s strengths and provides constructive criticism for their weaknesses. Gary Pinto’s first objective to meet is his duty to select which support structure was preferred over the other for the protection of the imaging system. The clear winner was Lovas’s honeycomb structure which withstood the vibration in the testing lab.However, Pinto is facing a tough decision of whether the honeycomb structure is feasible to meet th e criteria for Satera. Unfortunately, it was deemed too heavy and would need further expertise. The second objective that Gary Pinto must fulfill is altering the honeycomb design to one that meets Satera’s criteria. Pinto can only accomplish this through sufficient help of his team. Pinto should look to the team’s expertise and notice that Bennett has an expertise towards innovative ideas and may be able to come up with a way to make the honeycomb design lighter o fulfill the necessary requirements. Gary Pinto can use both Ira Lovas and David Bennett to their full potentials by having them work together to complete a well-rounded support structure for the imaging system. The issue at hand is getting Lovas and Bennett to cooperate. Gary Pinto can gain success for this project by sitting down Lovas and Bennett to explain to them both through the techniques of supportive communication. This technique of supportive communication will explain what each individual brings to the table and how it can benefit the team as a whole.He can describe Lovas’s superb design and then explain the issues with the support structure being too heavy. Pintos can then turn to Bennett and describe his strengths of innovation and ambition, then direct him through a problem-oriented route to help Lovas make the design lighter. By sitting both Lovas and Bennett down to support them and validate what each of them brings to the table, Pinto can rely on them working together to achieve a common goal at hand.A downfall to this proposed solution of bringing Lovas and Bennett together to implement each of their strengths is the factor that they may altogether dismiss the idea of collaboration. This is a serious risk that Gary Pinto faces due to the animosity that Lovas and Bennett have directed towards one another. The best solution to counter this unanticipated scenario is by motivating Lovas and Bennett through a paid bonus if they are able to meet the fast approaching de adline. Another key aspect of the conflict is that David Bennett seems to be the aggressor in the issues with Lovas.Bennett seems to be affected more by the lack of trust in his innovative ideas. By Pinto allowing Bennett to work with Lovas to complete this design, he can be motivated to take the lead on future projects based on the potential success of this current project at hand. Pinto can further encourage Bennett by promising that if the project goes well, he will establish a Research and Development department in which Bennett will be the sole leader of the improvement projects. This will be a paradise for Bennett and provide him plenty of opportunity to implement his unorthodox ways to come up with innovation.Such a plan will help encourage Lovas as well, since he will have fewer clashes (if any) with Bennett’s cognitive style and will have more chance to stay concentrated on the projects. The proposed solution of having Lovas and Bennett work together is feasible in t ime, money, and resources. Gary Pinto has a strong set of team members and must use them to their full potentials. By motivating them and creating awareness to their skillsets, Pinto can open the door to success both in this project and in future projects, by creating interpersonal relationships, and strengthening overall team cohesion.

Marketing communication Essay Example | Topics and Well Written Essays - 3750 words

Marketing communication - Essay Example Recent studies show that the public over-attributes poverty to characteristics such as character flaws of the poor and under-attribute situations beyond the poor’s control. (Bolitho et al. p. 14). The studies also show that the wealthier the individual and the more opportunity the individual is afforded, the more likely that individual is to blame the poor for their own plight. (Bolitho et al. p. 14). This study is important, as it illustrates a challenge that organizations that help the poor must face – if people are predisposed to blame the poor for their own plight, they are less likely to give. (Bolitho et al. p. 14). Another trend that is related to the above phenomenon is known as the â€Å"stereotype rebound effect.† Kennedy and Hill (2008) argue that typical advertising campaigns, in which the poor are depicted as â€Å"helpless, passive and destitute†¦desperately awaiting handouts from aid agencies† contribute to this phenomenon, in which ind ividuals, upon seeing these helpless poor, attempt to suppress the stereotypes that they are feeling about these people, and this suppression leads to a â€Å"stereotype rebound effect† that leads to fewer donations. (Kennedy and Hill, 2008, p. 112). Profile of the campaign audience The individuals who will be targeted will be those that display the characteristics of conspicuous compassion, donors who are peer driven, donors who are community driven, self-driven donors and corporations. The profiles of these donors are explained in the next section below. As explained below, each of these donors would be the most likely to give to this campaign, because of the psychographic profiles of each of these groups. Audience Perception This section discusses the key attitudes and perceptions of the different psychographic profiles that will be targeted in this campaign. The first psychological trend is what is known as â€Å"conspicuous compassion† (Grace and Griffin, 2006, p. 147). This refers to a particular behavior in which an individual participates in charitable work, or displays charitable symbols, such as ribbons, for ostentatious reasons as opposed to altruistic ones. â€Å"Conspicuous compassion† is related to the term â€Å"conspicuous consumption†, in which an individual purchases an expensive car or house, because to not do so would imply failure. As with â€Å"conspicuous consumption†, the individual is interested in his or her image, and how this image is supposedly enhanced through public emoting. This person does not care about the charity, he or she just cares about how being associated with the charity enhances his or her image. (Grace and Griffin, 2006, pp. 147-148). â€Å"Conspicuous compassion† is a logical extension to other studies that show that donors are often motivated by intrinsic benefits, such as â€Å"increased self-esteem, public gratification, satisfaction and fulfillment through meeting oneà ¢â‚¬â„¢s obligation.† (Grace and Griffin, 2006, p. 148). If a donor’s motivation is â€Å"conspicuous compassion†, then that donor is looking to the charity to enhance his or her social standing. Grace and Griffin (2006) argue that conspicuous compassion is the reason why people wear empathy ribbons, and, presumably, empathy bracelets, such as the yellow bracelets offered by The Livestrong Foundation. Further, the individuals who are

International Reporting Financial System(IRFS) vs GAAP Essay

International Reporting Financial System(IRFS) vs GAAP - Essay Example Although there are similarities between the two, their differences are major and will affect greatly the entities affected by the conversion. In terms of the general, underlying principles and accounting for commonly – occurring transactions, the two principles are actually more similar than different. Despite these similarities, however, the approaches taken by the two principles are different (i.e., IFRS is principle-based while the U. S. GAAP is rule-based). In addition, major differences are also found in their accounting treatments for significant accounts and complex transactions. This article aims to compare and to contrast the U. S. GAAP and the IFRS. It takes into account the similarities and differences between these two accounting principles. It utilizes materials from various accounting firms and accounting standards board in its comparison. As this topic is so diverse (some publications comparing the two principles have over one hundred pages), only a basic comparison will be done in this article. The 2006 Memorandum of Understanding or MOU (as updated in 2008) issued by the FASB and the IASB have set the path towards the convergence of U. S. GAAP and the IFRS. The MOU affirmed the two Board’s commitment to â€Å"developing common, high quality standards† (FASB, 2009). The ongoing efforts to converge the U. S. GAAP with IFRS have raised a lot of concerns and a lot of questions as to how different or similar the two sets of accounting principles are. The following briefly compares the two principles and outlines their similarities and differences. Despite their differences, the â€Å"general principles, conceptual framework and accounting results† (Ernst & Young, 2009) between these two principles are basically the same or similar. In fact, according to Ernst & Young (2009), the accounting treatment for transactions that commonly occur in companies is the same under both principles. The basic difference of these two principles is their general

Community Learning Disability Nursing Essay Example | Topics and Well Written Essays - 2750 words

Community Learning Disability Nursing - Essay Example This discussion highlights that aside from the physical and psychological punches are the psychosocial dilemmas of inequality in access not only to health care services but also in other resources. It then stipulates that learning disability nurses work to dismantle this barrier for the persons with learning disability to pass through to take up a gratifying life.This paper declares that  community nurses provide support on issues regarding their physical care needs, aging, and sexuality. Particularly the main responsibility of community learning disability nurse involves consultancy, assessment, treatment, training, care planning, health promotion, and promoting access to services. In addition to direct clinical and therapeutic role, nurses are involved with activities in delivering healthcare such as health promotion, health facilitation, teaching, and service development. It involves formulation and implementation of a written care plan, utilizing a structured approach with cont inuous evaluation and re-examination taking into consideration the collaboration with the family members and health team and the concept of person-centered planning.  As with any nursing health care delivery, utilization of a care plan is indispensable. Comprehensive assessment must be done in order to identify specific problems and sub-problems occurring which may not be ready recognized by the person with learning disability.... In addition Hall (2004) estimated it to be 25–30 per 1000 with mild and 3–4 per 1000 with severe learning disability in the UK. This number, though not alarming as it seem, deemed the necessity of learning disability nursing’s genesis in the clinical place and community. Gates and Barr (2009) provided a clear definition of learning disability nursing as they stated: â€Å"Learning disability nursing is a person-centered profession with the primary aim of supporting the well being and social inclusion of people with learning disabilities through improving or maintaining physical and mental health.† They comprehensively delineated the purpose of this profession to include the assessment of the health care needs of this population in order to aid them on their optimum level of independence. This task is achieved by the nurse by enhancing skills and competence required to meet the evolving needs of these people from birth to death and through collaboration wit h other agencies and associates. This branch of nursing does not focus only on clinical manifestations of physical health nor specific on mental health, but rather encompass the total well-being of a person in all aspects – physical, psychological, social, spiritual, and emotional (Gates and Barr 2009). Department of Health (2007) in UK reported that the incidence of wide range physical and mental health conditions among people with learning disabilities ceaselessly escalated. These are true to those in the population requiring special attention from biomedicine. Aside from the physical and psychological punches are the psychosocial dilemmas of inequality in access not

Strategic human resource management Essay Example | Topics and Well Written Essays - 1000 words

Strategic human resource management - Essay Example Human resources of a company are the most valuable and important assets.The terms Human resource management deals with a wide range and dimension of people. Human resources form the heart of every company The various skills as well as the motivation of the individuals help each individual enhance their performance and together they work towards achieving the goals of the organization. Human resource management is a very crucial part of any business and the human resource managers play a crucial role in the overall success of the business as well (Armstrong). This paper aims at discussing the role of HR in strategic planning of an organization as well as how the human capital planning has an impact on the overall business planning. The next section will briefly deal with the strategic role of HR. Strategic Role of HR: Human Resources Management is one of complex nature and the skills of the people in the organizations are very different and varied. Hence due to complex nature of the s kills and the people HR is more a strategic function than anything else (Carlie). The strategic planning of an organization depends on the Human Resources Management to a great extent, as HRM plays an important role throughout the life span of an employee in the organization, including recruitment, training, development and retention. It has been noted in the current times that the role of the HR is more strategic in nature than the traditional approach. There are mainly two areas that the HR tends to follow, i.e. the overall performance of the company and the role of the HR in terms of solving and resolving the business problems. Hr focuses more so on the overall issues and performance of the company than the performance of individuals and the individual roles (Noe, Hollenbeck and Gerhart). With the intense levels of competition, strategic human resource management involves management of available resources both for short as well as long term goals of the organisation. Business str ategy has been defined as game plan of the management and business strategies have been recognised to be the main source that allows better usage of all resources within the business. In the current time where competition is at its peak, it is clear that every business wishes to use all of its resources to the maximum and to benefit the most of all the resources (Carlie). Strategically using the resources to gain optimum utilisation of the resources is referred to as strategic human resource management. It is crucial that these strategies are in sync with the overall business strategy to create a well balanced business including all aspects like finance and marketing. Importance of HR: Effective human resources management is an important element of business in the current time. The success or failure of a business can clearly be based on the competencies and the attitudes of the human resources of a company and it is now becoming imperative for businesses to attract, retain and also nurture good talent (Noe, Hollenbeck and Gerhart). Currently the boundaries of human resources are clearly being defined by innovativeness and proactive. It is now evident that the success of a business is more so based on the human resources rather than simply wealthy physical resources. The quality of the human resources has become a major element for the overall success of the businesses and also the nation as well. With the intensive growth of technology and the high levels of globalization, it is clear that the businesses are now more knowledge and information based, service oriented, customer centric and competitive. Success of any business is clearly dependent on the level of dynamics of the business and it is here that the human resourc

Finance Essay Example | Topics and Well Written Essays - 2000 words - 7

Finance - Essay Example The global nature of business operations has given rise to foreign currency denominated transactions. This means that the companies have a significant amount of foreign currency receivables and payables in their financial statements. Therefore any adverse movement in the exchange rate can have a serious impact on the profitability position of the company. For this reason the companies hedge their position using financial derivative products like foreign currency options, forward contract, currency swaps, currency futures etc. The modernization of financial markets and the consequent development of advanced hedging techniques mean that the companies no more rely only on the traditional hedging methods rather now they employ various financial instruments to protect the value of their receivables. Many studies have been conducted about the foreign currency hedging practices of the companies. Academic literature relating to hedging has developed various theories that explain the incentives derived by an individual from hedging. Hedging protects the position of the hedger. Keynes states explicitly that the process of hedging eliminates risk (Ullrich, 2009, pp.107). In fact the financial derivatives can also be used for making speculative gains. This can be done by the companies who maintain a specialized risk management department as these professionals can take a position based on market anticipations. Various studies have been done to find as to why the firms hedge their overseas exposures. Some of these studies have focused on the usage of hedging tools like foreign currency derivatives and foreign currency debt (Judge, 2003). The strategy is chosen on the basis of the term of the exposure. For short-term exposures one expects that the firms will rely on derivatives. The long term exposure can be hedged using methods like issuance of debt and geographical asset diversification. A

Microsoft Windows 7 Research Paper Example | Topics and Well Written Essays - 4000 words

Microsoft Windows 7 - Research Paper Example Data indicate that Windows 7 helped Microsoft to increase its market share to some extent although some users are dissatisfied with the features of this new version operating system. It offers a number of packages including Starter, Home basic, Home premium, Enterprise, Ultimate, and Professional. The company is using a distinct marketing strategy to promote the sales of Windows 7. This paper will analyze the various feature of Windows 7 on the ground of its market strengths and supply chain management. MS Windows 7 Microsoft Windows 7 was released on 22nd July 2009. It is interesting to note that the company made Windows 7 available to general retail outlets within less than three years after the launch of its predecessor, Windows Vista. By the release of Windows 7, the company aimed to be more compatible with numerous other technologically developed applications and hardware. This new operating system focuses on multi-touch support, a redesigned Windows shell with a Superbar, and a home networking system named HomeGroup (Microsoft Windows, para: 3-5). It contains several measures to promote performance improvements. It must be noted that some standard applications included in the previous versions of MS Windows including Windows Movie Maker, Windows Mail, Windows Photo Gallery are excluded in Windows 7. Microsoft has added numerous new features to Windows 7 including handwriting recognition, virtual hard disk support, improved multi-core processors and boot performance, DirectAccess, and kernel modifications; and in addition to this, a new version of Windows Media Center, highly developed media features, and a new calculator with multiple capabilities have been added to Windows 7(InfoWorld). Similarly, Windows 7 is characterized with notable Control Panel feature changes. It integrates improved features such as Display Color Calibration Wizard, Recovery, Gadgets, Workspaces Center, Credential Manager, ClearTye Text Tuner, System Icons, Biometric Services, and Location and Other Sensors to Control Panel; and the addition of Windows Imaging Component enables Windows 7 to support images produced in the RAW image format. Significant changes to taskbar functions have been also made (InfoWorld). This product strictly complies with US and European antitrust regulations and provides users with safe internet browsing options. Following the launch of Windows 7, the company got exciting response from the market. Within 8 hours of Windows 7 launch, its pre-orders at amazon.co.uk surpassed the number of those had with Windows Vista in its first 17 weeks. It became the highest pre-order level in the history of Amazon, breaking the record of seventh Harry Potter book. Windows 7 took only less than three weeks to reach a 4% market share whereas its predecessor Windows Vista took nearly seven months to achieve the same. As of 23rd April 2010, Microsoft sold more than 100 million Windows 7 operating systems across the globe and the sales volume grew to 5 25 million copies by 19th January 2012. Reviews of Windows 7 reflect increased usability and functionality as its major advantages attracting users. The CNET rated Windows 7 Home Premium 4.5 out of 5 stars whereas it was rated 4 out of 5 by the PC Magazine. The CNET stated that â€Å"it is more that what Vista should have been, [and] it is where Microsoft needed to go† (â€Å"The City is Alive†, para: 5). Another catching feature of Windows 7 is

Disaster Management Essay Example for Free

Disaster Management Essay Disaster management is a way to help when disasters happen but it is also to help prevent them or to inform everyone about what may happen. The main function is to helping the citizens to understand what is happening. The state will determine how severe the disaster is and then the ones who are responsible for reporting to the appropriate government or agency will then make the recommendation to getting help for funding, support, and any emergency supplies to those who are affected by the disaster. The disasters that happen can be unpredictable like earthquakes, while other natural disasters could happen with some type of warning like flooding. B. The state of California has manuals that they use that goes into details about statewide policies, procedures, regulations, and any other important information that was developed and authorized by the state offices, department of finance, department of general services, and the government offices (Disaster Management California Technology Agency State of California, 2013). III. Examine local, state federal legal and regulatory requirements A. Occupational Safety and Health Administration (OSHA)- Has jurisdiction over all public and private sector places of employment in the state with exception of Federal employees, the USPS, private sector employers on Native American lands, maritime activities on navigate waterways of the US, private contractors on designated land under Federal jurisdiction, and employers that requires Federal security clearance. B. Joint Commission of Accreditation of Health Care Organizations (JCAHO) C. The California State Plan is operated under an agreement with OSHA. It is an occupational safety and health program in accordance with Section 18 of the Occupational Safety and Health Act of 1970. D. Department of Health and Human Services (DHHS)- Pandemic and All-Hazards Preparedness Act, Coordination with the Department of Homeland Security, Regional Emergency Coordinators, Emergency Care Coordination Center IV. Is there a Certificate of Need program for your state? A. Certificate of Need (C. O. N. ) programs are aimed at restraining health care facility costs. The Health Planning Resources Development Act of 1974 was put into effect across the nation. Over the past 30 years, there have been numerous changes and about 36 states retain some type of CON program. This program was used to approve the construction and expansion of health care facilities and services based on determination and community need. B. California does not currently have a C. O. N. in effect. Back in 1969, the state had implemented a C. O. N, ending in 1987. California’s C. O. N. program suffered from inadequate staffing and lack of data. V. What are the issues to consider when meeting the International Building Code for a facility? A. New codes vs. Old codes B. Updates to â€Å"I-Codes† done by diverse group of officials i. Corridor width ii. 8 feet of clear, unobstructed width iii. Defend-in-place practices iv. Visual and audible fire alarms. v. Elevator Lobbies vi. Floor openings vii. Smoke control viii. Ceiling and smoke partitions ix. Fully Sprinkler hospitals x. Alcohol-based hand sanitizers xi. Decorations on Wall. C. What Measurements may need to be done in advance of the new plan or renovation? i. Acoustical measurements to plan work zones accordingly to minimize decibels ii. Security measurements to ensure clear sightlines where needed, specialized door access and/or any visual monitoring via camera. iii. Measuring of equipment to ensure adequate planning of rooms iv. Safety measures D. List the stakeholders that may play a role in your development (Scott) Facility management i. Providers that are financially vested in the company ii. Depending on size of facility, CEO, CFO, VP, etc. iii. Input from floor staff to maximize area usage for patients iv. Patients-their input from potential comment cards or direct questioning in how to improve their care from a facility perspective. E. Conclusion i. Strong conclusion that provides details to what the State of California is working towards accomplishing safety awareness. ii. Existing disaster plans in the State of California. iii. State of California has financial instability affecting citizens as well as service. References Disaster Management California Technology Agency State of California. (2013). Retrieved from http://http://www. cio. a. gov/OIS/Government/disaster. asp HHS. gov. (2010). Retrieved from http://www. hhs. gov/asl/testify/2010/01/t20100125a. html US Department Of Labor. (2013). California State Plan. Retrieved from http://www. osha. gov/dcsp/osp/stateprogs/california. html What is disaster management? (2012). Retrieved from http://www. disastermanagement. in/2012/02/what-is-disaster-management. html Certificate of Need: State Health Laws and Programs. (2011). Retrie ved from http://www. ncsl. org/issues-research/health/con-certificate-of-need-state-laws. aspx

Pharmacy as a Profession Essay Example for Free

Pharmacy as a Profession Essay My observation made me acknowledge that pharmacy is a profession that is concerned with the provision of health services to the members of the society. These services are always administered basing on the perspective of the therapy of drugs. The pharmacy health care professionals normally deal with the identification, prevention and resolving the drug therapy problems in the society. The health care services provided by the pharmacists are usually considered as the pharmaceutical care. In this care we find that the professional deal with the patients in order to meet the needs of the sick people. While doing this they also provide education to the patients on how to use the prescribed drugs and informing them on the effectiveness of the drugs administered to them. The societal commitment of the professionals is to take the responsibility of ensuring that the patients and other people in the society are given the best drug therapy possible and this have attracted many people to get in this unit of health care provisions. It is also used in the prevention of illnesses that occur in the society by providing education and information on the illness to the people, so that they may be able to prevent themselves from the infection. According to my observation I found out that this profession involves the interaction of the pharmacy practitioner with the clients, thus individuals are recommended to have an enormous knowledge in communication and an artistic mind that will help me to raise and solve issues successfully. This goes hand in hand with the pharmacological interventions whose main objective is to help the ill person to get well. More interestingly I found out that this step is consequently supposed to be done with a great care by being specific, recognizing how often the care practice should be done and also if the care plan is understood easily while following the specified directions. I also understand that, under the professions management one is enabled to carryout the evaluation process which is always done with an ambition of ensuring whether the patient was able to meet the goal of the pharmacological care to be provided; The other benefit that I noticed while pharmacy as a profession is that of intermingling with other health professionals who are believed to be of higher rank in the general public and through this there is an actual improvement in pharmacological skills. The best part of the profession that excited me was that for those who want to join this profession they are usually required to undertake an undergraduate course in pharmacy, after which the student is required to sit for a national board examination through the pharmacy examining board and then one should have a practical experience that is termed as an internship. The other requirement is that one needs to have a great knowledge in communication and a creative mind that will enable the person to raise and solve issues in an effective way. The individual must be willing to accept the responsibility of his actions since the whole society’s health depends on the individual. This implies that the person interested in the career should have the professional attitude while carrying out the health care associated activities. I also found out that after successfully completing the required pharmacist courses and obtaining license to work as a pharmacist an individual can open his/her pharmaceutical business, work   with community pharmaceuticals or government sponsored hospitals among others. The fundamental reward that pharmacists receive is the payment made by the patients who require prescriptions of drugs. There is also the benefit of intermingling with medical professionals believed to be of higher rank in the society.   The professionals under this career have the opportunity of working in various areas including hospitals, home, schools and also pharmaceutical industries whereby they usually work as consultants to the provision of drug therapy in the society.

Hamlet Fortinbras Death

Hamlet Fortinbras Death Hamlet Analysis Hamlets Last Soliloquy â€Å"Sith I have cause, and will, and strength, and means / To dot† (IV. iv. 46-47). Hamlet, by William Shakespeare is a tragic narrative poem that tells the story of a prince named Hamlet, whose father was murdered by his uncle. Avenging his fathers death and deciding whether to kill his Uncle Claudius becomes a mental struggle for Hamlet throughout the narrative. There are different characters in the play that Hamlet interacts with, but the answers Hamlet needs end up coming from within him. Shakespeare uses soliloquies to show a characters thoughts by speaking them aloud, as the character walks alone in the scene. Hamlets last soliloquy in Act IV, Scene IV shows a dramatic transformation of his character. He begins as a coward, continually postponing the murder of his uncle. After his transformation, he decides to be true to himself and carry out what he intended from the beginning and the death of Claudius becomes inevitable. Scene IV begins at the coast of Denmark with the character Fortinbras, who is the prince of Norway and good friend of Hamlets. Fortinbrass army is preparing for a march on the kingdom of the Danish king as he previously promised would occur. Hamlet learns from the captain of Fortinbrass ship that Fortinbras is preparing to engage in war so that the extent of Norways land can be obtained. Hamlet admires and respects Fortinbras for his ability to take action when Fortinbras promises he will: Witness this army of such mass and charge, Led by a delicate and tender prince, Whose spirit with divine ambition puffed Makes mouths at the invisible event, Exposing what is mortal and unsure To all that fortune, death and danger dare, Even for an eggshell (IV. iv. 48-54). When Hamlet states how he admires Fortinbras, he points out how youthful and superior Fortinbrass qualities are by calling him â€Å"delicate and tender.† Hamlet points out Fortinbrass bravery by saying he makes mean faces (â€Å"makes mouths†) at what lies ahead. This is to be held in high regard in Hamlets eyes because what lies ahead is never really known and most likely to be feared. Hamlet admires that no matter what fortune, danger, and death could do to Fortinbras and his army, they still march on. The admiration in Hamlets tone and words for Fortinbras inspires him to be the brave prince that Hamlet desires to be. The impression given in the text is that Hamlet hears his own words for Fortinbras and wants that esteem and honor for his own name. Hamlet begins to compare himself to Fortinbras. It is implied that Hamlet realizes his weaknesses by comparing himself to the noble Fortinbras. Hamlet covets Fortinbrass ability to control his army and his state. The narrative shows Hamlets inability to control himself, or his own actions so using Fortinbras as a model is what will end up pushing Hamlet to become the honorable man he wishes to be. â€Å"Rightly to be great / Is not to stir without great argument, / But greatly to find quarrel in a straw/ When honors at the stake† (IV. iv. 54-57). He is implying here, as Fortinbras would agree, usually true greatness does not mean rushing into a battle over something insignificant; however, when defending ones honor, even something that seems minor deserves action to be taken immediately. From the text, the impression given describes how Hamlet is being questioned when he knows his father was murdered by his uncle and has yet to do anything about it. Here, it appears that a cha nge is coming over Hamlet. He is no longer debating in his mind whether or not Claudius should be killed, but realizing what he must do in order to protect his own honor and that of his fathers. He continues here with â€Å"How stand I, then, / That have a father killed, a mother stained, / Excitements of my reason and my blood,† (IV, iv. 57-59). Hamlet now knows that he has been living with this shame of knowing his father was killed by his own blood and questions himself as if to say â€Å"How am I standing here living my life knowing what has happened?† â€Å"O, from this time forth / My thoughts be bloody or be nothing worth!† (IV, iv. 66-67). This is the pivotal point of the play. It as if an epiphany finally comes over Hamlet and all of his cowardice and second-guessing himself is over. Hamlet is now ready and brave enough to do what he has been set out to do all along. Unlike the famous, â€Å"To be or not to be†¦Ã¢â‚¬  soliloquy, Hamlet is no longer fearing the consequences of his future actions. Before his last soliloquy, Hamlet could be described as virtuous and full of integrity, but he was still a coward. Hamlet never followed through with the murder of his uncle. He would even try to make excuses for his actions. When Claudius was praying and talking to God, Hamlet used his being â€Å"holy† at the moment not to kill him. Hamlet was always putting off his uncles death. Hamlet became progressively more confused and the struggle between his thoughts and the consequences seemed to get worse—until the inspiration of Fortinbras and his good virtues and leadership skills helped Hamlet to see clearly what needed to be done. At the end of the narrative, most every character dies, including Hamlet. His death cannot be looked at as heroic nor can it be looked at as shameful. He avenged his fathers death. That was much of the focus of Hamlet and he succeeded in doing so. Fortinbras had an immense influence on Hamlets logic and helped him to get his revenge. Hamlets last soliloquy in Act IV, Scene IV shows the metamorphosis Hamlet needed to draw the courage to kill the king. Shakespeare accomplishes a dramatic transformation of character and uses it to convey no matter how great the change is, it can still end in tragedy.

Men of Respect and Macbeth Essay -- Compare Contrast Respect Macbeth E

Men of Respect and Macbeth   Ã‚  Ã‚  Ã‚  Ã‚  In 1991, William Shakespeare’s great play â€Å"Macbeth† was re-created into a modern day version titled â€Å"Men of Respect.† Was the plays textual fidelity lost in transition during the making of the film, or did the film show total loyalty and devotion to the text and the feelings of the play? A closer examination of the characters/lines, classification between good and evil, and the use of light and dark will compare the many differences and similarities between William Shakespeare’s â€Å"Macbeth† and William Reilly’s â€Å"Men of Respect.†   Ã‚  Ã‚  Ã‚  Ã‚  Set in present day New York (present as in 1991), the various warring kingdoms of the play become organized crime factions in the film, King Duncan becoming the "padrino" or godfather of the main "family," Charlie Di'Mico. His chief lieutenant, Mikey Bataglia is, of course, the corollary to the treacherous Macbeth. The character of Lady Macbeth (Ruthie Bataglia) remains instinctive yet ruthless in her goal to get Mikey to become the â€Å"padrino.† William Reilly at times stuck to Shakespeare’s original version word for word. Other lines were re-worked for the modern audience, such as Lady Macbeth’s speech that states â€Å"They have made themselves, and their fitness now does unmake you. I had given suck, and know how tender ‘tis to love the bebe that milks me: I would, while it was smiling in my face, Have pluck’d my nipple from his boneless gums, and dash’d the brains out, had I so sworn as you have done this.† (A ct...

Substance Abuse in the Workplace Essay -- Illegal Drugs Alcohol Addict

Substance Abuse in the Workplace Substance abuse in the workplace is one of the top concerns in the United States today. â€Å"Studies show that 73 percent of drug users are employed, costing American businesses billions of dollars annually in lost production and staffing costs (Walsh).† â€Å"Due to higher employment rates and rising substance abuse, the chances that your organization employs one of these 8.1 million workers is greater today than it has been in the past several years (Walsh).† Studies also reveal that employees who abuse drugs have a tremendously harmful effect on the workplace. They are more likely to have extended absences from work, show up late, be involved in workplace accidents, and file workers compensation claims. Substance abuse includes anything from drug use, such as cocaine and heroin, to alcohol abuse. Before I start to discuss the various ways to get control of substance abuse I would like to give you a small background of the impact of substance abuse on the world today. The department of labor has gathered some of the following information and statistics to show the world how it is being affected: †¢Substance abuse in the workplace costs are estimated at $100 billion dollars annually. †¢Alcoholism causes 500 million lost work days each year. †¢Drug-using employees at GM average 40 days of sick leave each year compared to 4.5 days for non-users. †¢In Ohio substance abuse treatment has shown significant improvements: - 91% decrease in absenteeism. - 88% decrease in problems with supervisors. - 93% decrease in mistakes in work. - 97% decrease in on-the-job injuries. Page 2 As you can see substance abuse is a very ser... ... the warning signs and implement a policy to attack the problem. Most likely it is going on right under your nose and you do not even know it. Take the time to step back and help your employees, the people that really make a difference to your company. You never know it might save you money. Bibliography: Works Cited Campbell, Reginald L. Substance Abuse in the Workplace. New York: Mcgraw Hill, 1990. Harris, Michael. Human Resource Managment: A practical Approach. New York: Dryden Press, 1997. Largent, Richard J. Preventing Substance Abuse in the Workplace. Boston: Houghton Mifflin Company, 1996. Loomis, Loyd. Drug Testing: A Workplace Guide to Designing Practical Policies. Chicago: BNA Plus, 1990. Walsh, Michael J. Drug and Alcohol Abuse in the Workplace. New York: Target Investment Inc., 1996.

Business case on MS woes Essay

1. Describe the human resource planning implications for Microsoft in terms of the SWOT analysis. HR planning at Microsoft may consider performing its own SWOT analysis to enhance higher-level analyses at the company. We should expect that the firm’s HR planning would include points such as : ​Strengths: †¢ Talented employees at the â€Å"top of their game† in the industry †¢ Reputation as an industry leader Weaknesses: †¢ Conflict management )infighting) †¢ Compensation and benefits are no longer perceived as competitive or favorable Opportunities: More aggressive and focused recruiting efforts Marketing existing compensation and benefits Threats: Competitors, such as Google and e-bay. New entries into the industry 2. In your opinion, could these dramatic resignations have been predicted by Microsoft management? Defend your position. History repeats itself. In other industries, the front-runners eventually faced competition in the marketplace for customers and resources, which includes human resources.If Microsoft had solid communication mechanisms in place to field feedback from dissatisfied employees, management may have known about the pending exits.Many companies experience turnover after benefits are reduced or changed.Many companies experience turnover after â€Å"start-up† because employees who are successful at start-ups look for new opportunities once businesses are off-the-ground. Thus, considering all above grounds, I think Microsoft has predicted those resignations and prepared their alternative backup plan. 3. Using- Exhibit 5.1, describe the strategic implication from the outflow of creative talent at Microsoft . Without people, the structure has gaps. If the structure isn’t solid, the strategy doesn’t have the support it needs. Goals run the risk of not being met, making it difficult for the company to achieve its mission.

Health & Wellness Essay

Heath and wellness are key components in my life. To me, health is having no health issues such as, illness, sickness or injury. Wellness is a synonym of health, however I would define it as living a happy, healthy lifestyle with little or no health issues. I feel the importance of health should be included in everyones daily lives. The importance of health to me is to live a long, prosperous life. Also, to avoid medical conditions that go along with an unhealthy lifestyle. Throughout my paper I will express my philosophical opinion on health and wellness. My view on philosophical health and wellness starts with being educated on healthy foods and eating habits. Poor eating habits have become more common in our society over the last couple of decades. Obesity is becoming a significant problem in America, especially in young children. Another important philosophical belief that I have is physical activity. Physical activity is something one should incorporate into his/her daily schedule. Something as simple as walking can improve ones health. For example, instead of a young child or teenager laying around on his/her cellphone or playing video games, he/she could be outside playing a pick up game of basketball, football, etc. I feel if one incorporates any physical activity into his/her daily life, our society would be much healthier. I try to incorporate as much physical activity into my life as possible. Being a student athlete here at Waynesburg University will make that a lot easier for me. As I am part of a team or family as I call them now, we all encourage each other to stay physically active and maintain a healthy lifestyle. I am also trying not to fall into the stereotypical category of â€Å"The Freshman Fifteen.† Every freshman fears those words, but that is where healthy eating habits come in to play. In order to maintain a healthy lifestyle, one of my goals is to maintain a healthy weight. To do this, I must reduce the amount of processed foods, junk foods, and carbonated beverages in my diet. Being a student athlete I am required to maintain a level of physical activity before, during, and after my season. Therefore, my goal during offseason is to at least exercise sixty minutes per day. Another goal I set for myself is time management. With my busy schedule I will need to get an appropriate amount of sleep each night. My eating habits, time management, diet, and physical fitness will need to change to meet the goals that I have set for myself. A seemingly non health issue would be a winning or losing sports team. A winning sports team can be such a boost to a city and the people who live there, to include the economy, morale, and optimism to name a few. How about we start with an example, the Pittsburgh Pirates. A team who has not been on a winning streak in twenty years, this has boosted the economy in Pittsburgh. More people go to the games to watch this winning team and they spend more time and money in the city. It has been proven in cities with winning sports teams that depression, anxiety, suicide and crime has all been decreased when their sports teams are on a winning streak, rather than on a losing streak. In twenty five years, I will be the ripe age of forty four years old. I should be many years into my chosen career of a registered nurse and hopefully further educated to be a nurse anesthetist. I hopefully have had been blessed to be married and have children of my own by now. At this point I hope to have past on the importance of a healthy lifestyle to the ones I love. Three to four decades from now, I wish to be a active part of society, physically active and hopefully have maintained good health and wellness. My health philosophy is to maintain my physical activity, proper nutrition as well as my emotional and physical health. Combining all of the these together I should be able to have a healthy lifestyle and prosperous life. Physical activity is important therapy for your emotional and well being, it makes you feel good and that you have accomplished a goal that you set for yourself. Maintaining proper nutrition is required to keep up with your physical activity, the â€Å"better you eat, the better you feel.† Eating healthy, natural, and organic foods while staying away from processed foods, carbonated beverages, and fried foods. These bring your emotional and physical health down. My philosophy in life is to feel good, eat good, and educate the importance of health and well being. The health initiative 2020 will hopefully educate more people of the importance of living a healthy lifestyle. I feel that this initiative will cost more at the forefront to educate people across the country but after people are educated, strive to live healthier lives that medical costs will decrease and the health initiative will be achieved. In conclusion, throughout my paper I have expressed my philosophical opinion on health and wellness, and what this means to me. I hope to achieve the goals I have set for myself this year as well as into my future.

Childhood Obesity in School Essay

Childhood obesity is a problem in the United States. It affects a child’s life tremendously. Childhood obesity in school is an important subject for one to learn about. People who have children or plan on having children need to know the risks that are involved in this disorder. Childhood obesity is a serious problem for children but it can be worse in schools. School life is hard enough for a child to adjust; it is even harder for a child to deal with school and obesity at the same time. There are many aspects to how childhood obesity affects children in schools: it affects their learning abilities, it affects their social skills and their psychological well-being, and it also affects their health. Childhood obesity is when a child has an excessive amount of body fat in relationship to lean body mass. Childhood obesity is sometimes a genetic disorder and sometimes an environmental situation issue. By genetics it means it can be given to the child by anyone in their family lineage. By environmental situation issues it means it is based on the foods a child eats, whether they exercise regularly, or by the habits they learn. Mass media also is a consideration in child obesity as advertisements can affect how a child wants to eat. Fast food companies attract many children just in their advertisements alone. The internet also affects children and they get to use the internet at school. They see advertisements online or play games online that make them not want to be active in everyday life. There are so many aspects to a child’s life that can lead to obesity and most of it starts at home but then overflows into the academic life of a child. Children who are obese tend to have more health issues and the health concerns can affect their everyday school life. The regularity of childhood obesity is a public health concern. Childhood obesity is connected to a variety of detrimental health conditions including diabetes, metabolic  syndrome, and heart disease (Freedman, Diets, Srinivasan, and Berenson, 1999). The more health issues a child has the more it affects school life. Children with health concerns from obesity end up missing a number of days for being sick and that puts them behind in their school work. The time away from school leads to missed assignments and also less socialization time with peers. Children who are obese tend to be sleepy and not be able to pay attention during classroom lectures. Overweight children also can have serious health issues now and as well in adult years; such as high cholesterol and blood pressure, bone and joint issues, and even sleep disorders which can affect every day routine (John, H., 2011). The problem of obesity is not contained than it will â€Å"surpass tobacco as the leading cause of death† (Bhattacharya 2004, p.1). Childhood obesity affects children with their learning abilities in the classroom. Occasionally how a child is affected educationally by childhood obesity is not as obvious as the health concerns that arise from the obesity. Children who are obese tend to have low self-esteem and do not participate as well in class discussions. As new clinical practice guidelines are being developed to address childhood obesity, the reduction of depression, anxiety, and low self-esteem associated with being overweight should also be considered in developing the guidelines (Cornette, 2008). It has not really been studied accurately or in excess but one would wonder if obesity would affect the brain because of lack of blood flow or just lack of healthiness. If the brain is hindered in any way then learning is definitely impacted. Obese children have a hard time with the affects obesity has on their social skills and their psychological well-being. Being bullied is something that is a common occurrence with obese children. Obese children have a hard time socializing due to being picked on. They also get labeled with titles that sometimes do not fit them just because of their appearance: lazy, slouch, unattractive, and mean. Sometimes they actually get labeled as the bully because of their size when actually they are not. Obesity in children is also associated with an elevated risk of various psychosocial problems. Children who suffer from obesity are more likely to have behavioral problems  and emotional disturbances (Stradmeijer, Bosch, Koops, and Seidell, 2000). Obesity limits students’ ability to excel in social and psychological problems, such as being bullied and low self-esteem. Obese children that are bullied can be very emotional or very quiet and hold everything in and that can lead to other problems as well. Results from a small-scale study of 106 obese children, between the ages of 5 and 18, revealed that obese students were often subject to teasing and ostracism, and that they reported having trouble keeping up with their peers, both physically and academically the emotional and social stress from being obese can be very hard on a child (Browman, Darcia Harris, 2003). Both as a parent or a student, all should understand the emotional and physical impacts that can cause great danger to an overweight child. Children with an inactive lifestyle, large at birth, with high-risk family health behaviors, and from a family with low income or low education attainment, were more likely to be obese. Findings suggest that interventions targeting family and supporting people to implement lifestyle changes are promising to prevent childhood obesity (Brophy, Cooksey, Gravenor, Mistry, Thomas, Lyons & Williams, 2009). In addition, efforts appear to be focused on reducing weight, a small amount attention is directed to the psycho-socio-emotional effect that being overweight have on children. Studies are important because they show that childhood obesity is not only associated with health risk but also with problems in social interactions and relationships (Janssen, Craig, Boyce & Pickett, 2003). Children that are obese also have a hard time doing some of the activities in school. When interviewing two teachers at Tennessee Ridge Elementary School and asking them about the effects of childhood obesity in their classrooms both had somewhat of the same answer. â€Å"Obese children have a harder time playing most of the physical activities I have planned that involve them getting up and down a lot† (Moore, 2012). As well as Mrs. Tomlinson (2012) stated that â€Å"children who are overweight seem to have a hard time getting up and down during our rug times and seem to have difficulty sitting in the crisscross position for more than a few minutes†. These students end up feeling like they are left out or feeling different than other children. They are also less likely to be able to keep up with  the other children on the playground. This is where one runs into the situation of being picked last on the playground or just simply being left out. This leads to a lot of the other complications obese children face in schools. There are many ways that the school system tries to help children stay fit and not have to battle obesity. One of the ways the schools try to help is by serving healthy lunches and snacks. They have also taken vending machines out of schools as much as possible. Also the schools try to ensure every child gets plenty of physical activity time and recess time. Teachers add activities that involve moving and being active in their curriculums; such as allowing children to sit on exercise balls while doing desk work and doing learning drills with physical activities. Exercising actually makes children less stressed and makes them focused on learning. â€Å"Young children who exercise at school perform better in concentration tests, researchers have said after a study on pupils in Aberdeen† (Williams, 2010). Being active and watching what a child eats can significantly help children it also teaches them good habits that will benefit them later on in life as well. Another way children learn is by example and teachers can set an example for children as well as their parents can. For example, teachers are not allowed to carry soda cans around they have to put it in different containers if they are drinking soda at school. Even with the schools being involved it is important for parents to do the same at home. Most schools and communities offer health programs and exercise classes for parents and children. Children are at school as much as they are at home and so in order to help children with obesity it needs to be a joint effort. Obesity is a serious situation and in children it is more serious. Obesity can affect a child a lot more than an adult because of all the social and emotional situations that arise that obese children are not ready to handle. Sometimes children cannot handle situations as well as adults can. The effects of childhood obesity can be very overwhelming to a child especially in the school environment. It is important for people to be aware of the effects of obesity in children and in the school system. Having obesity affect so much of a child’s school life can also interfere with their  future. Obesity harmfully impacting academics should make parents, educators, and policy makers alike have an even greater incentive to curb the threat of obesity in this country. References Bhattacharya, S. (2004). Obesity to Surpass Tobacco as Top U.S. Killer. Retrieved fromwww.newscientist.com/article.ns?id=dn4763. Boyce, W., PhD, Craig, W., PhD, Janssen, I., PhD, & Pickett, W., PhD (2003). Associations between overweight and obesity with bullying behaviors in school-aged children. PEDIATRICS , 113(1187), Retrieved from: pediatrics.aappublications.org/content/113/5/1187.full.html Brophy, S., Cooksey, R., Gravenor, M., Mistry, R., Thomas, N., Lyons, R., & Williams, R.(2009). Risk factors for childhood obesity at age 5: Analysis of the millennium Cohortstudy. BMC Public Health, 9(467), doi: 10.1 186/1471-2458-9-467 Browman, Darcia Harris, 2003. Child Obesity Hurts Emotional Health, Study Says. Education Week: Vol 22, Issue 32, p. 9. Cornette, R. (2008). The emotional impact of obesity on children. Worldviews on EvidenceBased Nursing, 5(3), 136-141. doi: 1545-102Ãâ€"1/08 Freedman, D. S., Dietz, W. H., Srinivasan, S. R., & Berenson, G. S. (1999). The relation ofobese to cardiovascular risk factors among children and adolescents: The BogalusaHeart Study. Pediatrics, 103, 1175-1182. John, H. (2011, 3 12). Retrieved from http://www.nsba.org/Board-Leadership/SchoolHealth/obesity-and-schools Moore, S. (2012, Decemeber, 01). Interview by B.A. Self [Personal Interview]. What effects do you see childhood obesity having in your classroom? Stradmeijer, M., Bosch, J., Koops, W., & Seidell, J. (2000). Family functioning and psychosocial adjustment in obese youngsters. International Journal of Eating Disorders,27, 110-114. Tomlinson, J. (2012, November, 29). Interview by B.A. Self [Personal Interview]. What effects do you see childhood obesity having in your classroom? Williams, J. (2010, April 19). Bbc world news. Retrieved from http://news.bbc.co.uk/2/hi/uk_news/scotland/north_east/8629867.stm

How Has Technology Affected B2B Marketing? Essay

Is B2B Marketing dead How has technology affected B2B marketing? In the current market scenario, where all kind of information is available to suppliers, customers and manufactures, there is a general belief that B2B marketing is dead. But the fact is that B2B marketing is still alive. In the previous market scenario, before the advent of information systems or the internet, the information held by the vendors and manufactures was the unique selling point. In that case B2B marketing was very important as the trust factor was very important to do the business. With advent of technology and internet, this factor changed as the business became more transparent. The credibility of a B2B marketer could be checked as the advertisements today are more of Person-to-Person. It can definitely be observed that the nature of B2B to marketing has changed. The main reason being that, â€Å"Everything is Measurable†. Previously, B2B business was based more on Intangible factors, mainly to be read as â€Å"TRUST†. But today we have systems in place to measure even intangible assets. Hence today, B2B marketing is all about analytics, another reason being that the data is available to everyone. As a B2B marketer, the Unique Selling Point is the analytical skill and prediction skill. It has to be kept in mind that in B2B marketing, services are as important as the product itself. And hence the importance of a B2B marketer has increased in today’s scenario. The information on any product as well as the user’s opinion is available to all potential customers. On taking a look at possible risks involved in the companies now has moved on to distribution of risk. They minimise the risk by forming teams for certain accounts. The team members focus individually on various aspects and attributes of its client. This enhances the quality of existing services being provided as well as helps a company to identify the potential services that can be provided to its clients. The B2B marketing field has become highly sensitive due to advent of Digital media, social networking and nature of availability of information. The reputation of a B2B marketer is as important as the reputation of the company itself. This makes the internet very critical in B2B marketing. Even for a B2B Company the internet can be used as a tool for marketing. As a marketer the internet can be used for Listening, Reaching and Nurturing. Listening to what the customer has to say or what a potential customer wants. E-marketing is one of the cost effective methods of reaching out to customers. B2B marketing is built on the foundation of trust. E-marketing can be used for nurturing trust as well as spreading awareness among customers. Yet, again the relevance of â€Å"Is B2B Marketing Dead?† corresponds to the kind of business and the class of customers to which the business adheres to. In some business the internet does not play a critical role in marketing. Such businesses resort to traditional B2B marketing. At the same time the power of social media cannot be neglected in these cases. Social media might not help in marketing in such cases but it should be monitored and used to prevent negative marketing. Hence a presence in the E-space is vital for any company to sustain; growth could be a secondary purpose. So as such B2B marketing is not dead as such business still requires an interpersonal interaction which none of the technology can provide, because â€Å"A man’s intention is best known from his eyes†

A Poetic Message Of Hope By Anne Bradstreet

A Poetic Message Of Hope By Anne Bradstreet Hope in the face of death seems to be an impossible concept to adequately convey to a reader. After all, death itself seems to be the epitome of hopelessness and despair. However, Anne Bradstreet conveys in her poetry this very idea. Bradstreet lived in a Puritan community in America where people lived very hard lives and struggled greatly. In such conditions, death was a possibility that loomed over people on a daily basis. As such, it is a topic that Bradstreet chose for many of her poems. She endeavors to bring hope to her fellow settlers, even in the face of death, by widening their field of vision to include eternity that is promised to them by God. In her poems â€Å"Contemplations,† â€Å"Before the Birth of One of her Children,† and â€Å"As Weary Pilgrim,† Bradstreet uses nature to illustrate where to keep one’s focus in life and shows how to remain hopeful when death is an inevitable and ever-present fact of life. While Bradstreet praises nature in her poetry, she acknowledges its insufficiency while using it for a higher purpose. In her poem â€Å"Contemplations,† she speaks highly of nature and the beauty it possesses. She praises nature’s ability for rejuvenation in the eighteenth stanza by saying, â€Å"If winter come and greenness then do fade, / A spring returns, and they more youthful made† (Bradstreet 124-125). She seems envious of this trait and reveres it. She then observes that man falls short in these terms: â€Å"But man grows old, lies down, remains where once he’s laid† (Bradstreet 126). Man falls victim to time and age without the ability to regenerate. With this realization, she is addressing a subject that would have been very prevalent in her time: death. Life in America was hard for people in the communities in which Bradstreet found herself, and these harsh conditions led to very high death rates. This accounts for Bradstreet’s adm iration for nature’s regenerative powers and takes it a step further by asking a question: â€Å"Shall I then praise the heavens, the trees, the earth / Because their beauty and their strength last longer?† (Bradstreet 134-135). She quickly silences this thought by observing that, despite the longevity of trees, the earth, and all other forms in nature, these things will eventually die and â€Å"man was made for endless immortality† (Bradstreet 140). She is showing that despite the places where man falls short, namely in strength and longevity, he will receive his reward in the eternal world and because of that, man is superior. This would have been a message of hope for the people of Bradstreet’s time that were struggling. This idea that they would be rewarded in the next life was a comforting notion and one that was rooted in Puritan beliefs. However, rendering nature insignificant seems to be contradictory to the rest of the poem, which spends a good a mount of time praising nature. Despite her seemingly contradictory statements about nature’s worthiness of adulation, she is justified in her use of nature as her focus and her praise of nature’s beauty and superior appearance because she speaks about nature as a reflection and illustration of religious ideals. She opens the poem with praise for the beauty of the trees during autumn. She takes it a step further in stating, â€Å"If so much excellence abide below, / How excellent is He that dwells on high†¦Ã¢â‚¬  (Bradstreet 9-10). She sees nature as a reflection of God himself. Not only is it a reflection; Bradstreet also proves that observations of nature can be used to illustrate religious concepts. For example, she observes a fish swimming and infers that he is striving for the goal of reaching the ocean. As she did with her previous description of nature, she takes the illustration further and relates it to something of greater value. In the same way the fish is struggling, a person strugg les through the hardships of life with the promise of eternal life at the end of the journey. Nature alone is not worthy of worship, but when viewed as God’s creation and a reflection of him, it is to be revered because it is meant to point to him. She is conveying the importance of keeping the focus on God in all things and to strive for the ultimate goal of eternity throughout life rather than earthly goals. In the words of Kopacz, she is saying, â€Å"Earthly achievement and status, memorials and records, are meaningless in the perspective of eternity. Only salvation can triumph over time† (Kopacz). As she refocuses her audience, she is telling them through her use of nature that God and salvation in him should be focused on in life because it is the only thing that lasts throughout eternity. She recognizes the difficulty of keeping one’s eyes on God and illustrates this struggle in her poem entitled â€Å"Before the Birth of One of her Children.† This poem was written upon the impending birth of one of Bradstreet’s children, and in it, she recognizes the possibility of dying in childbirth. She observes in the poems the far-reaching power of death by stating, â€Å"No ties so strong, no friends so dear and sweet, / But with death’s parting blow is sure to meet† (Bradstreet 3-4). With this statement and the previous examples of Bradstreet’s poetry, one would expect mention of the eternal life that waits after death. However, as Dempsey points out, â€Å"the speaker does not soften death’s reality with pious words about an expectation of heaven or by a repentance for sin† (Dempsey). The poem is void of any such promise. Instead, she laments leaving behind her husband and begs that he cherish her children if she should perish. She even goes on to say, â€Å"And if I see not half my days that’s due†¦Ã¢â‚¬  (Bradstreet 13). In other words, she is saying that if something does happen to her, she will have been cheated out of time on this earth. This is not the voice of someone who is looking toward the eternal life promised after death. This is a realistic and natural attitude to have, and she is illustrating here the difficulty when facing death to keep one’s eyes on such things. When faced with the possibility of leaving all that one has known, she shows that worrisome thoughts set in and fall upon those you will leave behind. This gives the poem a desperate tone that is devoid of hope. However, this is not the only view of death that Bradstreet gives. In her poem entitled â€Å"As Weary Pilgrim,† she talks about the toils of life and the relief and comfort to be found in life after death and states, â€Å"Such lasting joys shall there behold†¦ Lord make me ready f or that day / Then come, dear Bridegroom, come away† (Bradstreet 41-44). In her poetry, she illustrates the desperate struggle with one’s own death while showing the reader that relief can be found when focuses on the eternal life God promises. Anne Bradstreet’s religious beliefs are strongly rooted in her poetry, and the poetry itself seeks to help people on their own spiritual journeys. She shows how man is superior to nature because of the promise of eternal life. Although it may seem in this life that nature itself is stronger and more majestic than man, it is of no value because man will receive his reward in the next life. Therefore, to understand this, one must always remain focused on God and the ultimate goal of eternity with him. She illustrates that very concept by connecting everything she sees in nature back to religious ideas. However, as Bradstreet realized, this is not always an easy to do. Her feelings about the possibility of her own death are also in her poetry, and they evoke a sense of hopelessness. She shows her own despair that occurs when she lets her eyes fall from God to earthly things alone, and in illustrating that struggle, she makes her message of hope even stronger. Her charge to keeps one’s eyes on God, and the illustration of her own struggle to do so in her poetry shows that there is hope to be found in the end, even for those, like herself, who may struggle to keep their eyes on that which is eternal. Works Cited Bradstreet, Anne. Anne Bradstreet. Beginnings to 1820, edited by Nina Baym, 8th ed., W. W. Norton and Company, 2012, pp. 207-38. 2 vols. Dempsey, Francine. Before The Birth Of One Of Her Children. Masterplots II: Poetry, Revised Edition (2002): 1-3. Literary Reference Center. Web. 21 Sept. 2016. Kopacz, Paula. Contemplations. Masterplots II: Poetry, Revised Edition (2002): 1-3. Literary Reference Center. Web. 21 Sept. 2016.

Organizational communication strategies Essay Example | Topics and Well Written Essays - 2500 words

Organizational communication strategies - Essay Example However, this majorly benefits the knowledge driven organizations where a majority of workers advanced in technology. Effective communication determines the efficiency in an organization in terms of production, distribution, and marketing. There are several benefits associated with good or effective organizational communication. These include a good working relationship between the employees and their leaders, improved interactions between the organization and its stakeholders, more customers or clients, and increased organizational returns (Soenen & Moingeon, 2002). The following discourse focuses on the strategies to change elements in my organizational communication. These entail both internal and external elements. Ethics is a very important element in effective organizational communication. The company will conduct a survey on employees’ needs for development in terms of ethics in both internal and external communication. Employee training will be conducted to remind all the employees from the lowest rank to the leaders on the importance of observing ethics in any kind of communication. A company can lose million of clients due to poor or unethical communication. One should respect the other party’s feelings, beliefs, culture, or biases in passing any important information. There are different methods to evaluate the current communication systems to identify relevant shortcomings for rectifications. The company would employ the SERVQUAL (Service quality ) protocol. In this case, I will interview randomly selected departmental leaders and customers on their opinions towards our current communication protocol. The outcome will be used to make adjustments. However, such changes will depend on the financial strength of the organization.Furthermore, I tend to engage specialists from reputable communication firms to conduct an audit on our current communication system and present the report to the management team for implementation (Angenti &Forman , 2002). The heads of the departments would also be expected to have an organizational meeting to discuss the limitations in the organizational communications (Van Riel, 2000). I will lead the rest of the organization’s members on the right procedures to shape the firm’s internal and external communications. Traditional communication methods like memos, e-mails, letters and meetings will still be used as the company seeks means to effect its internal and external communication methods. The project management department will produce a work plan to guide the contracted specialist to oversee the company’s communication adjustments. (Van Riel, 2000). However, the employees will be informed on the relevance or importance of existing communication materials like charts with organizational strategic plans and posters on the notice boards. Some employers have complained of not being informed of important organizational issues like internal meetings, changes in organizat ional regulations and policies, as well as announcements on salaries and benefits (Clampitt, 2005a). the lack of effective external organizational communication has also contributed to low returns. For instance, some distribution channels and marketing may be compromised (Forman & Rindova, 2002). There are some instances where our clients among other external stakeholders have complained of inappropriate communications. There is a specific scenario where one hacked into our websites and social pages and posted misleading information to our clients